{"id":302,"date":"2023-01-16T15:35:09","date_gmt":"2023-01-16T15:35:09","guid":{"rendered":"https:\/\/goodtoknow.culverbd.com\/?page_id=302"},"modified":"2023-01-17T21:49:16","modified_gmt":"2023-01-17T21:49:16","slug":"playing-it-cool","status":"publish","type":"page","link":"https:\/\/goodtoknow.culverbd.com\/jan-2023\/playing-it-cool\/","title":{"rendered":"Playing it Cool"},"content":{"rendered":"\n\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/goodtoknow.culverbd.com\/wp-content\/uploads\/2023\/01\/Good_To_Know_Header-Jan23_2400.webp\" alt=\"Good_To_Know_Header-Jan23_2400\" itemprop=\"image\" height=\"480\" width=\"2400\" title=\"Good_To_Know_Header-Jan23_2400\" onerror=\"this.style.display='none'\"  \/>\n<h6>\n\t\t<a href=\"https:\/\/goodtoknow.culverbd.com\/jan-2023\/\" title=\"&amp;#8592 Back to issue\" target=\"_self\" rel=\"noopener\">\n\t\t&#038;#8592 Back to issue\n\t\t<\/a>\n\t<\/h6>\n<h2>\n\t\tPlaying it Cool\n\t<\/h2>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/goodtoknow.culverbd.com\/wp-content\/uploads\/2023\/01\/PurrSnackitty_Social_Posts_Chicken.webp\" alt=\"PurrSnackitty_Social_Posts_Chicken\" itemprop=\"image\" height=\"1080\" width=\"1080\" title=\"PurrSnackitty_Social_Posts_Chicken\" onerror=\"this.style.display='none'\"  \/>\n\t<p>&#8220;We&#8217;ve always enjoyed a challenge&#8221; CEO Wells Culver said recently to no one in particular as he drove down the highway. &#8220;So when the folks at Fromm asked us to help reach the hardest consumer of all, we jumped.&#8221;<\/p>\n<p>If someone else was in the car with him, Culver would have gone on to explain that cats are a particularly difficult consumer to please, especially with a soft and chewy treat. That&#8217;s why when Fromm&#8217;s new line of cat treats needed a name and look, Culver enlisted the talents of a cartoon jazz band that packs swagger with the fun, cool look of saturday morning cartoons. Enter PurrSnackitty.<\/p>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/goodtoknow.culverbd.com\/wp-content\/uploads\/2023\/01\/PurrSnackitty_Social_Posts_Liver.webp\" alt=\"PurrSnackitty_Social_Posts_Liver\" itemprop=\"image\" height=\"1080\" width=\"1080\" title=\"PurrSnackitty_Social_Posts_Liver\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/goodtoknow.culverbd.com\/wp-content\/uploads\/2023\/01\/PurrSnackitty_Social_Posts_Salmon.webp\" alt=\"PurrSnackitty_Social_Posts_Salmon\" itemprop=\"image\" height=\"1080\" width=\"1080\" title=\"PurrSnackitty_Social_Posts_Salmon\" onerror=\"this.style.display='none'\"  \/>\n\t<p>&#8220;They sunk their needles in, and negotiated a great deal&#8221; Culver echoed to himself, walking alone in the empty parking structure. &#8220;It&#8217;s lucky we found that level of jazz talent, and it&#8217;s lucky we booked them before their 2023 world tour&#8221; he quipped moments later, unlocking the office door and finding no one there.<\/p>\n<p>PurrSnackitty treats have been launched in Canada and the United States, and are receiving rave reviews from humans and cats alike. 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CEO Wells Culver said recently to no one in particular as he drove down the highway. &#8220;So when the folks at Fromm asked us to help reach the hardest consumer of all, we jumped.&#8221; If someone else was in the car with him, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":278,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/pages\/302"}],"collection":[{"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/comments?post=302"}],"version-history":[{"count":5,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/pages\/302\/revisions"}],"predecessor-version":[{"id":360,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/pages\/302\/revisions\/360"}],"up":[{"embeddable":true,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/pages\/278"}],"wp:attachment":[{"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/categories?post=302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goodtoknow.culverbd.com\/wp-json\/wp\/v2\/tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}